Top for Europe
The candidate for the European Parliament, Prof Dr Andrea Wechsler, can score points with her economic expertise and enthusiasm for the European idea. The university professor of private commercial law is the top candidate on the CDU Baden-Württemberg list
Increase awareness
Our main task was to raise the profile of the candidate, who was applying for a political mandate in such a prominent position for the first time. The first place on the list ensured her entry into the European Parliament. Nevertheless, the popularity of the lead candidate contributes significantly to the performance of a party’s overall list. The bar was set high here, with Prof Dr Andrea Wechsler succeeding the long-standing MEP Rainer Wieland, who has made a name for himself as Vice-President of the European Parliament, among other things.
Turn voters into supporters
We created a modern, user-friendly website for Prof. Dr Andrea Wechsler, presented her as approachable with emotional, strong imagery and developed print products based on the corporate design of the CDU Germany. A special highlight: a ‘supporter box’ sent by post, with which multipliers were given advertising material to make Prof Dr Andrea Wechsler better known in their personal environment.
