Digital tools powered by Artificial Intelligence (AI) can now write texts, plan campaigns, analyze data, and even create designs, images, and videos. But what does this mean for us humans – for creatives, strategists, communicators, and political decision-makers?
These questions are at the heart of our M+M Trend Session. M+M stands for Meyle+Müller. The Trend Session is an open exchange format about future topics. Together with the campaigners Network – a network of communication and strategy experts – we invite you on a clear and practical journey through the dynamic intersection of AI and creativity.
Keynote
Julius van de Laar, advisor in Barack Obama’s campaign team, will clearly explain how AI is transforming politics, communication, and society. He will discuss what this means for trust, impact, and public discourse – and what companies and organizations can learn from it.
Additional experts
- Paul Krauss, Partner AI, Team One Developers GmbH
- Max Otto, Division Manager Brand & Content, Witt Group (Otto Group)
- Sebastian Keusch, Project Lead AI Image Generation & Content Automation, Witt Group
- Philipp Bauknecht, CEO Medialesson, Regional Director Microsoft
- Prof. Dr. Bernhard Kölmel, Pforzheim University / Texas State University
- Ingo Eichel, Senior Manager, Adobe Developer Community / Adobe Express & Creative Cloud
What you’ll take away
- What AI can realistically do today – and what it (still) can’t
- Concrete examples from communication, marketing, and brand management
- Simple guiding questions for the responsible use of AI
- Inspiration on how teams can stay creative even when machines recognize patterns
Who is this session for?
- Political decision-makers and their teams
- Communication, marketing, and brand professionals
- Designers, creatives, and strategists
Our message: AI is transforming tools and workflows – but also our mindset. Together, we’ll show how to make smart use of these changes and gain direction for your next steps.
