New Year's Eve 2020 and 2021 there was a drone show instead of fireworks in Pforzheim. We supported the makers of the Pforzheim drone fireworks.
The turn of the year 2020 and 2021 were not under a good star against the background of the Corona pandemic. To the disappointment of many, the sale of fireworks was then also prohibited in order to relieve the hospitals on New Year's Eve. In Pforzheim, the citizens' association "Pforzheim mitgestalten e.V." therefore launched an alternative New Year's Eve fireworks display in the form of a drone show that is unique in Germany.
As part of our sponsorship, we actively supported the association in project management, contributing our campaign experience at our home base to realize these year-end highlights in a short time. Our tailor-made communication concept for the association quickly had a supra-regional impact and enabled, among other things, a feature on ARD's Tagesthemen.