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Digital transformation in the northern Black Forest

The Digital Hub Nordschwarzwald is one of ten regional digital hubs in Baden-Württemberg and ensures that the region continues to score as an attractive innovation and business location in the era of digital transformation. With three hub locations in Pforzheim, Nagold and Horb, it offers tailored services and support options, especially for small and medium-sized enterprises, as well as start-ups and entrepreneurs.

Challenge

In order to be able to fulfill its task as a regional contact point for digitization issues, it needs a corresponding brand awareness. In order to be able to address the target group of entrepreneurs and start-ups, the company’s own digital channels in particular must be convincing.

© Markus Born Fotografie

What
We Achieved

Based on a new, uniform corporate design, we implemented the digital brand communication through a regionally adapted, responsive website in combination with a stringent social media strategy. Through this, the Digital Hub succeeds in maintaining direct contact with its specific target groups.