Photo & Video
Graphics
social media
Strategy
Hybrid programming event
The Digital Hub Pforzheim/Enzkreis organised a hackathon under the motto ‘Diversity & Inclusion’ as part of the Smart City Days 2020. The aim of the two-day event was to conceptualise, design and develop various digital solutions for challenges in the area of diversity and inclusion within a very short space of time. The aim was also to promote networking between industry experts and Pforzheim companies and highlight Pforzheim’s attractiveness as a business location.
The aim was to develop an integrated communication concept to address two different target groups: Developers and programmers as well as people who are themselves affected by the topics of inclusion and diversity. Another challenge was organising an in-person event during a pandemic.
What
We Achieved
Thanks to a stringent corporate identity, cross-media marketing and communication measures and effective press work, the event was positioned as the Digital Hub’s flagship event. Large-scale banners, a powerful social media strategy and appealing flyers and information materials attracted attention and generated a great response. The hybrid event was supplemented by a live stream and accompanied by multimedia.
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