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Taking responsibility for the home country
In April 2024, the Enzkreis municipality of Niefern-Öschelbronn with just under 12,000 inhabitants elected its mayor. Mrs Mertens was running again after previously failing in the mayoral election in Leinfelden-Echterdingen. There was a clear mood of change among the population. This basic mood led to a total of five candidates for the office of mayor, four of whom were candidates from the municipality. Uwe Engelsberger, a long-standing employee of the municipal administration and most recently head of the building administration office, was able to stand out from this field of candidates with his administrative expertise and local ties.
Challenge
Uwe Engelsberger had already announced his candidature at an early stage. The primary aim of his communication was to emphasise his unmistakable strength: his attachment to Niefern-Öschelbronn. Engelsberger has spent his entire professional life with the municipal administration. As head of the building administration office, he was already able to benefit from a certain degree of familiarity. However, his responsible office also presented a challenge: the visible successes of the head of office could also be claimed by the incumbent.
What we delivered
After an extensive analysis of the conditions and the mood on the ground, we developed a customised campaign for the candidate that focused on his local ties and municipal expertise. Together, we developed a programme that is geared towards what is feasible and equips NiefernÖschelbronn for future challenges in an unagitated and consistent manner.
