Trend session | 13.11.2025 | Ctrl + Shift + AI – How AI is reprogramming the way we think, work, and make decisions.
M+M‑Trendsession "Ctrl + Shift + AI – How AI is reprogramming the way we think, work, and make decisions."
- 13.11.2025
- From 12.30pm
- Hochschule Pforzheim
Our M+M trend session is approaching.
“Ctrl + Shift + AI – How AI is reprogramming the way we think, work, and make decisions.”
Together with Meyle+Müller, we cordially invite you to join us!
Real talk: How AI is reprogramming the way we think, work, and decide.
Artificial intelligence writes texts, curates campaigns, analyzes markets, designs, and generates images as well as videos. But what does that mean for us as humans—for creatives, strategists, and decision-makers? What remains when machines learn to recognize patterns and even develop ideas?
In this year’s M+M Trend Session, to which we warmly invite you together with our agency network campaigners Network, we’ll take you on a conceptual and technological journey through the dynamic between AI and creativity.
Further experts will examine the opportunities and challenges of AI from different perspectives. Together with the high-profile speakers Paul Krauss, Partner AI at Team One Developers GmbH, Max Otto, Division Manager Brand & Content at the Witt Group (Otto Group), and Sebastian Keusch, project lead for AI image generation and content automation at the Witt Group, we will discuss the impact of artificial intelligence on communications and brand management.
Philipp Bauknecht, CEO of Medialesson and Regional Director at Microsoft, will also contribute his expertise. Exciting use cases will be presented, among others, by Prof. Dr. Bernhard Kölmel from Pforzheim University / Texas State University and Ingo Eichel, Senior Manager of the Adobe Developer Community / Adobe Express & Creative Cloud.
