When digital tools can write texts, plan campaigns, and generate designs, it creates a moment in which orientation is more important than ever before. This was precisely the moment addressed by the M+M Trendsession 2025 organized by Meyle+Müller in collaboration with campaigners Network. Under the title “Ctrl + Shift + AI – How AI is reprogramming the way we think, work and make decisions,” the event showed the numerous guests how profoundly artificial intelligence is already changing communication, creativity, strategic processes and politics today – and how it will help shape the industries of tomorrow.
Orientation in digital transformation
The focus was on the question of how we as communicators, creatives, strategists, and political decision-makers will work with AI in the future – and what attitude we need to develop towards increasingly intelligent digital tools. The speakers provided clear, practical insights on this topic: from changes in market trends and structures to the transformation of content processes and the technological developments of large platforms.
Insights from leading minds in politics, technology, and the creative industries
One highlight was the keynote speech by Julius van de Laar, campaign and strategy consultant and member of Barack Obama’s election campaign team. He gave an impressive demonstration of how AI is changing public debate, trust, and political communication—and what impact this is having on society and organizations. The program was complemented by inspiring perspectives from experts in technology, brand management, the creative industry, and science, including Paul Krauss, Philipp Bauknecht, Ingo Eichel, Max Otto, Sebastian Keusch, and Prof. Dr. Bernhard Kölmel.
In addition to the content-related impulses, the event was characterized above all by the intensive discussions and encounters between the participants and speakers. During the breaks, a lively exchange developed about the opportunities, limitations, and concrete applications of AI – from initial experiments in everyday work to strategic questions of brand and corporate management.
The evening ended with an energetic networking session, where new contacts were made and joint ideas were further developed. It became clear that AI is not only changing our tools – it is changing our attitude. The Trendsession 2025 provided valuable impetus for taking the next step in dealing with AI in a conscious, reflective, and intelligent manner.
