Consulting
Graphics
Photo & Video
Public Relation
Social Media
Strategy
Responsibility instead of just against it
At the beginning of 2020, the non-party mayor Heiko Genthner was confronted with a professional and long prepared deselection campaign when he was re-elected in Königsbach-Stein. Above all, a mobilizable citizens’ initiative and other actors launched a highly emotional attempt, characterized by false statements and allegations, to denounce the incumbent mayor.
Challenge
At the beginning of 2020, the non-party mayor Heiko Genthner was confronted with a professional and long prepared deselection campaign when he was re-elected in Königsbach-Stein. Above all, a mobilizable citizens’ initiative and other actors launched a highly emotional attempt, characterized by false statements and allegations, to denounce the incumbent mayor.
What We Delivered
After an intensive analysis of the status quo in the municipality and the emotional starting position, we developed a campaign tailored to the administrative expert and family man. We targeted the voters' dissatisfaction and transformed it into clear arguments for Heiko Genthner with creative solutions. Through intensive citizen participation - both analog and digital - a clear positioning, authentic social media presence and a convincing visual and video language, we succeeded in helping the incumbent mayor win the election.
