Photo & Video
Hybrid programming event
The Digital Hub Pforzheim/Enzkreis organized a hackathon under the motto “Diversity & Inclusion” as part of the Smart City Days 2020. The goal of the 2-day event was to conceptualize, design and develop various digital solution approaches for challenges in the field of diversity and inclusion within the shortest possible time. In addition, the networking of industry experts with Pforzheim companies was to be promoted and Pforzheim’s attractiveness as a business location was to be highlighted.
The task was to develop an integrated communication concept to address two different target groups: Developers and programmers as well as people who are themselves affected by the topic area of inclusion and diversity. Another challenge was the implementation of a presence event during a pandemic.
A stringent corporate identity, cross-media marketing and communication measures, and effective press relations helped position the event as the Digital Hub’s flagship event. Large-scale banners, a powerful social media strategy, and appealing flyers and information materials ensured attention and a great response. The hybrid event was supplemented by a live stream and accompanied by multimedia.
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