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For a modern and sustainable Pforzheim

The father of three and trained police officer now leads the fortunes of our hometown of Pforzheim, which has 120,000 inhabitants. At just 37 years old on election day, he is one of the youngest mayors of a major city in Baden-Württemberg.


After almost 40 years without a candidate of its own, the CDU Pforzheim faced the challenge of presenting a counter-candidate to the incumbent in the 2017 election of the Lord Mayor of the City of Pforzheim and filling this top position in a difficult political mix within just a few months.

What We

With the help of an intensive, analog and digital campaign, it was possible to address different target groups in the city’s society in a targeted and successful manner, while placing Peter Boch in the election campaign in a sympathetic and convincing manner. With this support, Peter Boch was able to convince voters and win the first ballot with 51.9% of all votes. In addition to a large number of on-site and face-to-face meetings, the well thought-out online marketing strategy, which was based on an intensive and diverse dialog offering, was particularly convincing. The basis for this was a fresh and modern appearance of the candidate in the media as well as in his own corporate identity.