Handball players promote the “Hochburg” with high pressure
Thanks to numerous players and members of the SG Pforzheim/Eutingen, the club's initiative "Handball Hochburg Pforzheim" was launched in an unusual pop-up campaign on Saturday evening. In addition to distributing flyers and balloons in the club colours in the Eutingen and Mäuerach districts, the 3rd division handball players came up with something very special: With the help of a stencil measuring more than 2.5 metres, so-called negative graffiti was applied to dirty pavements all over the city with a high-pressure cleaner. This made the campaign slogan "Handball Hochburg Pforzheim" clean and, in this case, legible. "With innovative ideas, we want to draw attention to ourselves as a club, but above all to the potential of our home town as a "sports town". I am very pleased that we were able to launch this campaign within a few weeks," said Jörg Lupus, chairman of the club. He especially praised the initiative of the club members and sponsors who rolled up their sleeves for such a unique campaign. The campaign was conceived together with the professionals of the Pforzheim campaign agency campaigners Network. Managing Director Philipp Dörflinger, who also lent a hand, was proud of the joint campaign: "Especially after such a long break from Corona, the SG Pforzheim/Eutingen wants to get going again and make the Bertha-Benz Halle shake. It's great to see that the handball players want to break new ground." As reported, the club is giving away 1000 free tickets for every home game with the help of pop-up promotions and a specially set-up website including a digital ticket system. "We are of course happy to support the SG Pforzheim/Eutingen with our know-how as a campaign agency," Dörflinger concluded.