Connected to the homeland. Competent. Close to the people.
At the beginning of February 2022, the city of Waiblingen in the Rems-Murr district elected a new mayor. We were allowed to support the experienced young politician Sebastian Wolf with our expertise in the field of election campaigning since the announcement of his candidacy. The aim was to provide the candidate with all the tools for a successful campaign at an early stage and to provide strategic advice during the election campaign.
What we achieved
In a peak of the Corona pandemic at the beginning of 2022, personal contacts – which actually play a central role in election campaigns – had to be reduced as much as possible. Accordingly, communication tools had to be prepared that, on the one hand, could present the candidate’s personality in all facets in the best possible way and, on the other hand, simultaneously convey the political vision.
In addition to a modern and responsive website, we therefore laid the foundation for the campaign with the development of emotional imagery. Studio recordings and on-site shootings formed the basic elements for an individual and sympathetic look & feel that was able to convey Sebastian Wolf’s content focus in the best possible way. The strategic, content-related and emotional positioning was effectively and successfully reflected in print products, on the website and in social media.
After a brilliant start to the campaign, Wolf remained the only candidate in the race for city hall and was thus elected as the new mayor of his attractive and economically strong municipality.