We want to motivate young people not only to take up a profession in the field of digitalisation, but also to have the courage to found a start-up," explained Philipp Dörflinger and Clemens Sadler as part of the 10th grade project week at the Reuchlin Grammar School. The two young entrepreneurs spent two days talking to different school classes about their experiences and their own stories as founders as part of the state initiative startup@bw. "How we founded a successful marketing and digitalisation company from an exciting starting position particularly interested the pupils," says Clemens Sadler. The aim of the project week was to impart knowledge and experience in the field of business start-ups. "It is clear to us that we are also acting as a bit of a role model here," said Philipp Dörflinger. The two young entrepreneurs also provided an insight into their client projects. This is the only way to understand how things work in a start-up. Headmaster Kai Adam was very grateful for the comprehensive insights: "Getting such information and answers to the students' questions at first hand is incredibly valuable. It gives the young people completely new impulses on the mega topics of digitalisation, Start Up and New Work." "For us, it is important that young people in our city learn about the great future opportunities in the field of marketing and digitalisation from different angles and how attractive and flexible everyday working life is. We are convinced that Pforzheim is a perfect location for digital companies," say the two founders of campaigners Network.